About

Embark on a journey through tradition and elegance with our timeless collection of cultural attire.

the pooja chauhan
From Founder
Every outfit crafted at ITAASHA is a collection of traditions, stories and passion.
Pooja Chauhan
Founder
Social Media
Our Story
Embark on a captivating journey with us, beginning on March 8th, 2022, when our story unfolded across social media, igniting a spark of anticipation. As the days unfolded, our dedication flourished, culminating in the grand unveiling of our inaugural collection on November 30th, 2022.

Each step of this journey, from inception to realization, is rooted in a profound love for timeless craftsmanship and exquisite design. With every stitch meticulously crafted, our brand has blossomed into a beacon of elegance and sophistication. Our foundation is built on passion, our roots intertwined with the essence of creativity and dedication. Join us on this enchanting voyage, where each garment is a testament to our commitment to delivering unparalleled quality and style.

As we continue to evolve and grow, our love for our craft remains steadfast, guiding us towards new horizons of excellence. This journey is not just about clothing; it’s about celebrating the beauty of craftsmanship and the art of self-expression.

All Skin Types

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Pure Organic

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Natural Care

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